During my time at at Overit Media, I’ve had the pleasure of planning and implementing successful marketing strategies for eighteen different clients in a variety of industries, including: healthcare, home services, outdoor recreation, cybersecurity, insurance, entertainment, tourism, engineering, local government, and nonprofits.

Located in the heart of Downtown Albany, Empire Live is a vibrant two-floor multi-genre performance venue featuring musical artists of all styles and genres.

To help highlight the countless exciting events happening at Empire Live every month, a full website redesign was needed. After a full intake with the client and several tours of the venue, I orchestrated all facilitation aspects of the project with the Overit team - from site design, to development site creation, and to eventual site launch.

The new site design offers a full UX/UI redesign and content management via WordPress, as well as special features through their online sales platform, Ticketmaster. The website has been a resounding success for both Empire Live and its rabid fanbase, offering the venue an exciting new way to showcase upcoming shows (and for customers to purchase tickets online seamlessly).

Interstate Pest Management is a family-owned, environmentally-friendly pest control company in the Pacific Northwest. They have been exceeding their customers’ expectations since 1963.

In its third generation as a company, Interstate has seen a dramatic growth as a business, but it's digital advertising strategy had become antiquated. After a full intake with the client and brainstorming with them in their home state of Washington, I have overseen all aspects, project, ideation, execution, and deployment of all creative and digital deliverables.

These deliverables include a modern new website, which launched in 2023, as well as new display ads, search ads, OTT (over-the-top) ads, and Performance Max videos. By providing a new vision for the brand, I help to infuse the beautiful location of the client’s region with successful HTML5 ad designs and also created eye-catching new truck wraps wraps for their full fleet of vehicles.

The result of these campaigns speak for themselves, with year-over-year revenue growth reaching 39% during peak seasons, record high organic site visits, successful GLS lead generation, and interactive nurture stream campaigns for new and existing customers alike. I also oversee the integration of groundbreaking new technologies within Interstate’s sales apparatus (FieldRoutes), including platforms like ActiveCampaign, LeadConnector, Ejento, and Google Appointment Scheduling.

After months of interviews with key city stakeholders and collaboration with the BID marketing committee, I orchestrated the creation and launch of Downtown Albany’s new visual brand and tagline: Downtown Albany to the Core.

Through the combination of bright colors that are reflective of Albany’s beloved tulips, and the tagline’s nod to the city’s location (as the gateway to the larger Capital Region), the rebrand has already been a resounding success. You can find new design system on street banners, t-shirts, and other locations within the city, as well as new billboards, and murals being planned for the near future. It has helped to create a concrete sense of pride and optimism in the region, which will undoubtedly be contagious to attract new residents to the area.

In my role at Creative Communication Associates (CCA), one of the nation’s leading marketing agencies for higher education, my role was to brainstorm, develop, and launch marketing campaigns through effective collaboration with both clients and our internal creative team. The campaigns I helped to oversee involved top tier universities on the East Coast, including the world-renowned New York University (NYU). Our team’s work with NYU included the launching of a full spread of material and digital assets, including new information / application websites, conversion & SEO pages, “sizzle” reels, printed posters, and more (see below).

My daily collaboration with colleagues in California, Arizona, and Colorado allowed me to gain deep insight into the world of marketing analytics (and more importantly, how to act on them). By constantly monitoring engagement metrics and trends, I kept our team agile and able to adjust on-the-fly, resulting in greatly improved conversion rates and revenue generation.

The goal of Transformative: Campaign for Global Change is inherent within its name: to transform Rensselaer Polytechnic Institute as a worldwide leader within the fields of STEM. In my role, I manage and develop a variety of research-focused programs that are specifically created for Institute alumni in the West Coast & Mid-Atlantic (US), Europe, Asia, Africa, and the Middle East. These programs include a variety of research panels, forums, and galas, occurring in places like Seattle, San Francisco, Los Angeles, Denver, Hong Kong, Beijing, and Stuttgart (see samples below).

I’m also a strategy co-lead for multiple regional teams which help to identify, cultivate, and solicit key alumni prospects within each key region. These collaborative efforts have resulted in $500+ million being raised towards the Institute's current $1 billion capital campaign.

Banner Images:

UAlbany Study Abroad & Exchanges

Created a variety of banner images for the UAlbany Study Abroad & Exchanges homepage, helping to drive web traffic towards featured overseas programs sponsored by the university.

Managed the redesign and implementation of new website for UAlbany Study Abroad & Exchanges.  Overhauled standard template issued by the university to include more modern and interactive features, such as video and photo lightboxes.  

Integrated unique interactive map showcasing all overseas options sponsored by the university, which was designed in conjunction with Carlos Moreira.  Created cutting-edge admin panel using AngularJS as a content management system, created in collaboration with Overit and Alex Muro.  Finalized site design changes on UAlbany's application site hosted by Terra Dotta Software: ualbany.studioabroad.com

Coordinated, promoted, and executed various events in conjunction with UAlbany Study Abroad & Exchanges and WCDB 90.9 FM.  Advertised each event in a variety of ways, including via social media, radio announcements, and targeted flyer campaigns.  Ensured high rates of attendance, with a range of 70-250 attendees present per event.